Accounting Analysis of Google Incorporated Essay Example for Free

Accounting Analysis of Google Incorporated Essay Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its various marketing programs embedded in its search engine. The largest portion of Google’s revenue comes from advertising and marketing. To be more specific, Google provides third party entities with the means to display ads targeted to specific users depending on factors such as search criteria, online viewing content, and residency. The company uses a system called the cost-per-click basis, requiring the creator of the ad to pay Google when a consumer clicks on an advertisement. Google not only provides services for the common user, but also designs specific products for corporate settings, such as non-profit organizations, government, businesses and schools. Most of its online products are free to use and are supported by text ads that are displayed within the interface. This begs the question of whether Google has a sustainable business model if in the future people begin to ignore internet-based advertisements. For my report, I used two different reports to financially analyze Google Incorporated, which were the 2012 10K form filed with the Securities and Exchange Commission and the Annual report which is posted on it’s website and sent to it’s investors. The 10K report is a document that contains a more detailed explanation of business activity. The 10K is generated annually and has the same financial statements as the annual report, but it is much more detailed and business oriented. Therefore, most of my analysis came from the 10K report. The main purpose of the 10K is to provide detailed data regarding of the nature and success of the business for potential investors. This report offers more technical detail than the average business professional would understand. Without finance or accounting experience, potential stakeholders would have a difficult time deciphering the true benefit or costs of investing in Google. Through graphs of cumulative return, in depth financial statements, and current trends and developments, Google’s 10K filing demonstrates to financial and accounting professionals whether or not if it is a company that should be invested in. While both the 10K and the annual report are detailed summaries of Google’s business activity, they each have their separate purposes and uses. Both do a great job appealing to the report’s target audience. The annual report offers an overall view for anyone potential investors regardless of background or knowledge of the stock market. The 10K provides a detailed report for the finance and accounting professionals who feel the annual report is not sufficient. My first analysis of Google begins with the Balance Sheet. The balance sheet is sometimes referred to as a financial snapshot, because it represents the business only at specific time periods. Firstly, I think that it is essential to evaluate what the business is worth. This brings up what is known as the value problem, which involves the conflicting issue between the book value and the market value. The book value of the company is simply the shareholder’s equity, which is found on the balance sheet. This is because the accounting equation, A=L+OE refers to the assets minus the claims against the assets to equal the book value of the company. However, this does not represent Google’s actual value. The market value of the company more accurately reflects the true worth of the corporation. There are two reasons for the discrepancy. Firstly, financial statements are transaction based. The transaction figures are recorded when they occurred and entered into the balance sheet. The figures are never adjusted for the time value of money so there is very little relevance. Also, depreciation does not accurately reflect the true worth of assets. Secondly, investors buy the stock for expectations of future earnings, not for the underlying value of investors. This is an important distinction, especially in a technology company like Google’s where investors rely so heavily on intangible assets, which are very difficult to assign an intrinsic value to. The market value of Google was found to be $284. 4 Billion at the end of 2012 fiscal year. The market value is calculated by multiplying shares outstanding by the price per share. This is also referred to as market capitalization. To continue, I think it is also important to see how liquid the business is. Having short-term liquidity will aid the company to meet its short-term obligations when the business is in financial distress. We can use the current ratio, or the quick ratio to measure this. The current ratio includes all current assets divided by all current liabilities. The quick ratio, or acid test, is the more conservative approach because it excludes inventory due to its low resale value. However in this case, it turns out that the two ratios are the same because Google does not carry any inventory. By avoiding the use of inventory, Google is able to save substantial carrying costs, such as storage in warehouse and shipping. The quick ratio turns out to be 10. 0, which is extremely liquid. Generally a ratio above 2. 0 is considered positive. However, generally the ratio only has meaning when compared to others in its industry. In this case, Google would have to be compared with Microsoft and it’s most direct competitor, Yahoo Incorporated. Next, I analyzed how much working capital Google has. Working capital is used to measure both a company’s efficiency and its financial health. Potential suppliers and creditors may choose to examine Google’s ability to meet its current obligations in order to determine the risk associated with having business relations with the company. Working capital is calculated by subtracting current liabilities from current assets. Google’s working capital is found to be $49. 56 Billion. Although, by itself this figure is insignificant. We can conclude that the large working capital signifies that Google is not in danger of having trouble paying off current liabilities. For further meaning to the working capital figure, I compared it to previous years. This is because working capital provides insight into how efficient the operations are. If money is tied up in inventory or accounts receivable, the company lacks liquidity to pay off its obligations. However, I think that it also can indicate that a company is not operating efficiently. This suggests further analysis into the collection of the company’s current assets or accounts receivable. In fact, its accounts receivable don’t show a great picture with 35. 96 days worth of outstanding sales. This verifies my previous hypothesis that revenues are not being collected in an efficient manner. However, I think it should be noted that Google is a large firm and the processes and controls tat are in place for account receivables may take longer.

The Breakdown And Rebuilding Of South African Society Within The Novel :: essays research papers

The Breakdown and Rebuilding of South African Society within the novel Cry, The Beloved Country â€Å"...what God has not done for South Africa man must do.† (25)   Ã‚  Ã‚  Ã‚  Ã‚  In the novel Cry, The Beloved Country, written by Alan Paton, some major conflicts follow the story from beginning to end. Two of these conflicts would be as follows; the breakdown of the tribal community and the power hope and faith pocesses to rebuild broken relationships. Kumalo, as an indivigual, demostrates the power of this hope which mends the broken relationships of his friends and his fallen tribal community. Throughout the novel one aquires the perfect perspective about the hardships the natives went through as a society. Cry is a story about a Zulu pastor Stephen Kumalo and how he sets out to bring his family back to the community in which he resides. Kumalo, dealing with his family and congregation straying away from the church, does show the power of hope and faith and how it can rebuild broken relationships throughout the novel.   Ã‚  Ã‚  Ã‚  Ã‚  The tribal breakdown starts to show in book 1, with the land that the tribe must use and how the poeple of Ndotsheni have used up the natural resourses that used to lay within the community. The whites pushed the tribe out of where the community used to reside. The land was so rich that it was decribed as â€Å" holy, being even as it came from the creator†(3). In the rural areas much of this decay came as a result of the tight confinned living areas that the blacks were forced to live upon. With such a mass population and such a small place to occupy it is only a matter of time before the land is no longer able to be farmed. The decay of the tribe was not only confined to the natural resources of the land but also resulted in a moral and physical decline of the entire population. In result of these conditions, many people left the tribe to go to Johannesburg where there’s a false hope for a new start in life. A hope that almost vanished when Komalo left. Without his strong moral belief in God the people where left with nothing but a decaying landscape. Even though it may seem as if all hope is lost for a decent life in the tribal community, it is within this time that the relationships between others are tested and drawn closer through the power of hope and faith.

The HR Professional Map

In 2009 the CIPD conducted a report on what human resource practitioner's did, their roles, and activities. They interviewed practitioner's from a large number of professions across different sectors and the result was the production of the HR professional map, that does not focus on job titles, but instead focused on the skills and behaviours. It is simple, flexible and can be used as a whole or in part. Starting with and including the two core professional areas, it consists of ten professional areas, eight behaviours and four competency bands.â€Å"It describes what you need to know and what you need to do, within each professional area at four bands of professional competence†. There are eight behaviours that need to be displayed by HR professionals; these are, collaborative, driven to deliver, courage to challenge, role model, curious, decisive thinker, skilled influencer and personally credible. These behaviours are displayed in each of the professional areas. There are four bands of competence that define the contribution of professionals at each stage of their career, it details the relationship with client, service to client ,focus of activity and where time is spent.It also details measures of success and contribution and the relative skill balance between behaviours and technical ability. The two core professional areas that relate to all HR professionals, at all career levels and job roles, these are; Insight, strategy and solutions. There are five activity areas, building a picture, developing actionable insight, delivering situational HR solutions that stick and building capacity and capability that detail tasks that you are required to perform in each capability band. There are also four areas of knowledge.Business, contextual and organisational knowledge and HR professional knowledge. Leading HR, service delivery and information. There are six activity areas, along with tasks performed at each band level, theses are Personal leadership,Le ading others, Leading Issues:HR function design and service delivery,HR resource planning and development, delivering value and performance in HR teams and managing HR budgets and finances. The knowledge areas for this core professional area are Leadership, HR service delivery models, Commissioning services and Resource, Performance and Financial management.Employee relations is one of the remaining eight professional areas, an Employee relations professional is required to display knowledge of a strong understanding of employment law, or can access relevant,current and planned changes to laws relevant to the organisation. There is also a requirement to identify and act to mitigate risk to the organisation, have the knowledge of employee relations risks, and is able to coach managers to resolve issues, they will also know how to analyse, collate and feedback on communications and messages heard.Activities completed by an Employee relations practitioner are grouped under the headings , Employee relations strategy, policy and practice. Policy, advice and guidance. Complex casework. Collective negotiation and consultation and Health and well being. When an Employee relations Practitioner is displaying competences in band two they will be reactive in most activities, issue lead dealing with current or near term issues. Behaviours that I consider to be displayed by an Employee relations Practitioner are being a decisive thinker, driven to deliver, courage to challenge, personally credible and a role model.The activities I consider to be relevant to an ER advisor in the organisation I worked in are to develop comprehensive guidance to managers on ER issues, give accurate and appropriate advice , training and support managers. Work closely with managers, instructing them on their role and required actions, keeping appropriate records and represent the organisation at external tribunals. The skill balance between technical ability and behaviours displayed should be 50: 50 and a measure of success would be for issues/ problems satisfactory resolved and repeat business.

Essay on William Shakespeares The Tempest - 2363 Words

William Shakespeares The Tempest Generally acknowledged as one of Shakespeares final plays, The Tempest may be described as a romantic tragi-comedy - where love and contentment prosper despite the threatening presence of evil forces. However, beyond the almost fairy-tale like exterior lies a seemingly direct approach to a greatly topical debate at the time. This was the supposed contrast between civilised and uncivilised persons, brought to the fore as a result of recent expeditions overseas. Although pioneering voyages of discovery were not a recent commodity since the travels of Christopher Columbus, almost a century earlier, it wasnt until the early sixteen hundreds that such voyages†¦show more content†¦Furthermore, it would appear that Shakespeare was also inspired to explore the intricate relationship between natural man and civilised man as a result of a range of popular contemporary theories. Advocates of civilised man, customarily supporters of colonialism, presented natives of newly discovered land as savage, intemperate and brutal in contrast to the alleged nobility and self-control of themselves. Such a view was demonstrated by the theorist Sandy in his essay, Nature is Vile. On the other hand, contemporaries such as Rousseau and Montaigne opposed this viewpoint. Montaignes essay Des Cannibales, which discussed the value of societies unaffected by civilisation, was evidently familiar to Shakespeare who echoed the Frenchmans phrases extensively throughout the play. Hence, we can assume that foreign affairs and popular contemporary theories in the seventeenth century inspired Shakespeare to explore the notion that civilisation was superior to nature, and possibly contend this in his play. In fact, our very understanding of the play, and in particular its characters, relies upon the awareness of popular European attitudes from the seventeenth century. Shakespeare named and described his cast most particularly, as if to ensure that his audience would instantly recognise theShow MoreRelatedEssay on William Shakespeares The Tempest1420 Words   |  6 PagesWilliam Shakespeares The Tempest Consider the character of Prospero and show how he used his position to control many of the characters in the play and how his actions contribute to the dramatic effectiveness. How do his actions and the attitude of the characters to him relate to the events and thinking of Shakespeares day? In the Tempest, the character of Prospero is the protagonist. Prospero is the father of Miranda and has spent twelve years on the island Read MoreEssay on William Shakespeares The Tempest2096 Words   |  9 PagesWilliam Shakespeares The Tempest Love, as defined by Merriam-Webster, is a â€Å"strong affection†, a â€Å"warm attraction†, an â€Å"unselfish loyal and benevolent concern† for another. It is â€Å"to feel a passion, devotion, or tenderness† for another. 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